Nike today nike is now the world’s leading supplier of athletic shoes and apparel and major manufactures of sports equipment we are continuously working to expand, improve, and remain competitive within the industry. A swot analysis of nike outlines how these strengths relate with the company’s weaknesses, opportunities and threats established in 1964 as blue ribbon sports, nike inc is now one of the world’s biggest players in the athletic footwear market. Comparing with financial statements of nike and puma (appendix 2), similar situation is also existed adidas explained that financial crisis had negative effects on performance of company in annual report of 2009 because consumer confidence and employment were hit. With respect to this the report contains comprehensive marketing plan components including company analysis (nike’s current and future status), situation or market analysis and competitors. Nike inc is a publicly traded company that sells athletic products under the nike brandname and affiliate brands at the end of fiscal 2011, nike inc earned a $209 billion in revenue the brand carries products for men and women and covers a range of products from cross-training shoes to the nike+ technology platform.
Nike is a great company in its industry and it will be a very long time till anyone ever knocks them off of the top of their industry however nike has had issues with violating human rights their factories are under scrutiny in countries like mexico and vietnam. The political situation of a country affects its economic setting the economic environment affects the business performance for example, there are major differences in democratic and republican policies in the us. Swot analysis nike threats operating business internationally opens them to the possibilities of currency value fluctuations that can lead to losses competitors are becoming more aggressive and creating high quality products that are taking from the profits of nike.
Company description nike, inc engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. What keeps us going is this simple belief: when nike creates meaningful change within our own company and within the communities that we influence, we make a positive difference in the world we expand our purpose as a company. The cash flow statement provides information about nike inc's cash receipts and cash payments during an accounting period, showing how these cash flaws link the ending cash balance to the beginning balance shown on nike inc's statement of financial position. Company and market share data provide a detailed look at the financial position of adidas group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of adidas group. In this company analysis case, nike’s mission statement prompts the business to support the endeavors of athletes on the other hand, a company’s corporate vision statement provides a picture of a target future condition of the business mission statement quality and financial performance intel corporation’s vision statement.
Nike inc executive summary uploaded by corporatestrategy the following paper is the nike inc company profile, financial data, and recommended strategies for nike inc to be considered. Situation analysis under armour and the lack of international presence megan wark, alyce brown, ronlet thomas, and yessica calderon 5/20/2013 situation analysis since nike is a consumer products company, they sell what consumers demand, so their inventory. Swot analysis swot is an acronym used to describe the particular strengths, weaknesses, opportunities, and threats that are strategic factors for a specific company. A case study nike swot pestle analysis hence, every global recession pose a serious threat for this company nike, inc pestle analysis initial denials from the authorities and nike, inc itself made the situation even more complicated which affected its image globally during the 1990s, nike, inc installed the code of conduct for their. Situation analysis under armour in the footwear industry kevin connelly nike has been a major company and brand in the footwear, as well at athletic, industry for decades due according to the financial records of nike financial group, nike sales have continually climbed year after year in 2010, nike reached sales of $103 billion.
2018 annual report the voice of the athlete fuels every idea we have, every service we develop, and every innovative product we create and with our unrivaled global presence, brand strength, and innovation pipeline, we know athletes better than ever. Wholesale revenues are recognized when title and the risks and rewards of ownership have passed to the customer, based on the terms of sale this occurs upon shipment or upon receipt by the customer depending on the country of the sale and the agreement with the customer. Nike, inc based near beaverton, oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Nike, inc situation analysis & swot analysis (initial submission: march 9, 2012) company, the brand nike was born one year later, in 1972, a graphic design student at portland this pattern is forecast to continue through the year 2012.
Swot analysis of under armour under armour is an company based in the united states, best known for its introduction of form-fitting, moisture-wicking clothing designed to be worn under sportswear. Threats: market dominance of nike is the biggest threat competitive pressure from other brands like puma and under armour also remains political tensions and economic uncertainty arising from brexit: brexit has resulted in both political and economic uncertainty which makes the situation challenging for adidas in a few of its key markets. The nike financial report provides information about the financial condition of nike inc and consists of an income statement, balance sheet, cash flow statement and a statement of retained earningsthe nike financial report also provides information about the business overview of the company, stock performance history, shares information.